The Digital Signage Revolution in Retail Has Begun!
Digital signage solutions are becoming increasingly prevalent in retail spaces. Screens are now widely integrated into stores for digital advertising, informational displays, announcement promotions, and product marketing. Options include freestanding screens, digital posters, shelf-mounted screens, suspended displays, LED screens, LCD screens, OLED, and QLED—available in virtually every size and configuration. LED screens offer great modularity, allowing customization to specific spaces and needs.
The primary driver behind the popularity of digital signage in retail is their proven effectiveness and rapid return on investment (ROI).
The Future: Shelf-Based Digital Screens
The future of retail signage lies in digital shelf screens—long, slim displays positioned directly on store shelves, placing advertisements precisely at the critical decision-making moment: the customer’s “moment of truth.”
These shelf screens can display pricing, promotional videos, and special offers simultaneously. Beyond the tremendous advantage of immediate proximity and timing, they enable automatic price updates and centralized control of promotions. By replacing traditional paper labels, these screens significantly reduce labor hours, minimize pricing errors, and prevent customer dissatisfaction arising from discrepancies between shelf prices and checkout totals.
Benefits of Digital Signage in Retail:
- Improved Recall:
Digital signage achieves an 83% recall rate—over four times greater than static signage. - Increased Wallet Share:
Digital displays boost average customer spending by approximately 30%, encouraging impulse purchases. - Enhanced Customer Loyalty:
Businesses utilizing digital signage experience around a 30% increase in customer retention. - Increased Customer Satisfaction:
Digital signage improves the customer experience by 46% through timely, relevant information and promotional offers. - Attraction of New Customers:
Digital signage can boost store traffic by up to 33%, drawing new shoppers into your retail space. - Increased In-store Engagement:
Digital screens encourage customers to remain in-store longer, resulting in higher spending. - Reduced Perceived Wait Times:
Digital signs reduce the perceived waiting time by approximately 35%, particularly beneficial at checkout lines or service areas. - Enhanced Brand Awareness:
Digital advertising increases brand recognition by 47.7%. - Increased Curiosity and Engagement:
59% of people exposed to digital signage express interest in learning more about the advertised products or services. - Improved Employee Engagement:
Utilizing digital signage boosts employee productivity and engagement by 20-25%, as employees become more familiar with promotions and can more effectively recommend them.
Want to Boost Your Sales?
If your goal is to increase sales, enhance in-store visibility, efficiently communicate promotions, and inspire customers to integrate digital screens into your retail space.
Our range of solutions includes:
- Entrance-area Advertising Screens that attract customers into your store.
- Digital Roll-up Screens at your business entrance to drive additional sales.
- In-store Displays highlighting promotions and new products.
- Checkout-area Screens designed to boost.