Gathering Information for Big Data

• The efficiency of the planograms.
• Tracking data for trade marketing. Employee
conduct and the amount of touches required
on shelves and according to different
categories and the time spent on shelf filling
or product transfer processes.
• Feasibility study – effects of content on
customers by simultaneously running
different content in different branches and
comparing them, thus understanding what
interests our customers, what motivates them
to action.
• Improving performance by collecting data on
advertisements and messages.
• Selling data to advertisers, suppliers and

Intelligent shelving system

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